## Beating The 30% Tax

Apple and Google traditionally take a flat 30% of all digital goods sold via their platforms. However, there are two distinct ways to drop this margin-destroying tax down to 15%.

### FAQ

**Q: How do you trigger the 15% rate?**
A: 1) Apply for the Small Business Program (if your global app revenue is under $1 Million per year, your tax is automatically 15%).

2) Retention Rewards. Even if you are a billion-dollar company, if you can keep a user subscribed for **longer than 365 continuous days**, the App Store tax universally drops from 30% to 15% for all of their future renewals.