## The Lowest Hanging Fruit in E-Commerce

Cart Abandonment happens when a user adds items to their shopping cart but bounces at the checkout page, usually due to unexpected shipping costs or mere distraction. The global average abandonment rate is hovering around 70%.

### FAQ

**Q: How do we fix this?**
A: Klaviyo/Omnisend email flows combined with SMS. A standard 3-part sequence sent at 1 hour, 24 hours, and 48 hours (involving a slight discount code in the final message) consistently recovers 8% to 12% of otherwise permanently lost revenue on total autopilot.