## The Patent Clock is Ticking
Identifying 2,500 highly specific patients (e.g., Stage 2 Non-small cell lung cancer possessing a specific genetic biomarker) is nearly impossible. More than 80% of clinical trials are delayed due to abysmal patient recruitment efforts by hospital coordinators.
### FAQ
**Q: Why is spending $5M on recruitment advertising smart?**
A: When a pharmaceutical company files a patent, a 20-year timer starts. If the drug takes 12 years to pass FDA trials, they only have 8 years left to sell it exclusively before cheap generics wipe them out. Every single MONTH a clinical trial is delayed waiting for patients, it permanently chops 30 days off the end of that multi-billion dollar monopolistic window. Paying a marketing agency $5,000,000 to acquire patients faster will yield tens of millions in saved intellectual property.