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E-commerce LTV:CAC Payback Cohort Simulator.

Calculate D2C brand profitability by analyzing Customer Acquisition Cost against average order value, repeat purchase rates, and gross margins over time.

## Stop Losing Money on First Orders

Many Direct-to-Consumer (D2C) brands fail because their Facebook Ads cost them $50 to acquire a customer, but their gross profit on a $60 t-shirt is only $30. They lose $20 on the first order, relying purely on the hope that the customer will return to buy again.

### FAQ

**Q: Why does CAC payback time matter for physical products?**
A: If you lose money on the first order and wait 180 days for the customer's second purchase to finally break even, you have a MASSIVE cash flow gap. You'll run out of money to buy inventory and pay for ads while waiting for those repeat purchases to materialize.