## Stop Losing Money on First Orders
Many Direct-to-Consumer (D2C) brands fail because their Facebook Ads cost them $50 to acquire a customer, but their gross profit on a $60 t-shirt is only $30. They lose $20 on the first order, relying purely on the hope that the customer will return to buy again.
### FAQ
**Q: Why does CAC payback time matter for physical products?**
A: If you lose money on the first order and wait 180 days for the customer's second purchase to finally break even, you have a MASSIVE cash flow gap. You'll run out of money to buy inventory and pay for ads while waiting for those repeat purchases to materialize.