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Employer Branding Inbound Applicant ROI.

Calculate the massive reduction in external Headhunter agency fees achieved by building engineering blogs and strong tech-forward Employer Branding via Inbound Applications.

## The Agency Bounty Hunters

When a company's Engineering culture is unknown or poorly regarded, top-tier Developers will never organically browse your 'Careers' page. You are forced to pay external Contingency Recruiters massive 'Bounties' (usually 20% to 25% of base salary) to pry candidates out of other companies.

### FAQ

**Q: How does Marketing fix Engineering hiring?**
A: If Netflix or Stripe wants to hire 45 Engineers, they pay $0 in recruiter fees. Their Engineering Blogs and Open Source contributions act as a massive magnet. A Senior Dev actively checks Stripe's career page because they respect the technical dominance portrayed in the public sphere. Employer Branding pays for itself via millions in avoided recruitment bounties.