## The Intent vs Virality Spectrum
Many SaaS founders debate endlessly whether to offer a "Trial" or "Freemium". Both have intense psychological trade-offs. A Free Trial gated behind a credit card wall has massive dropoff, blocking 95% of traffic, but guarantees the 5% that make it through have active buying intent.
### FAQ
**Q: When is Freemium better?**
A: When the product grows via viral network effects (like Zoom or Calendly or Slack). A free user sending a Calendly link to a non-user acts as a zero-cost marketing engine. You gladly absorb the $0.15 server cost to host their data because they just exposed your brand to a $30k Enterprise buyer.