## The Hidden Cost of AI Wrappers
Many startups build "AI Wrappers" around foundation models without understanding how quickly API costs compound. While output generation is more expensive per-token, the massive blocks of text required for Retrieval-Augmented Generation (RAG) context windows will dominate your monthly infrastructure bill.
### FAQ
**Q: What is a Token?**
A: A token is a piece of a word. In English, 1 token is roughly equivalent to 4 characters or 0.75 words. So, a 15,000 token input context is roughly an 11,000-word document injected into every single user query.
**Q: How do we reduce these costs?**
A: Transition to Semantic Caching (to answer identical queries without calling the LLM API), chunk your RAG documents more aggressively so the vector database only retrieves the absolute most relevant paragraphs, and fine-tune smaller open-source models (like Llama 3 8B) for your specific tasks.