## Mastering SaaS Revenue Retention
In B2B SaaS, Net Revenue Retention (NRR) is the ultimate metric defining company valuation. An NRR above 100% indicates 'Net Negative Churn', meaning the revenue gained from existing customers upgrading exceeds the revenue lost from customers cancelling.
### FAQ
**Q: What is the difference between NRR and GRR?**
A: Gross Revenue Retention (GRR) only measures the revenue kept (excluding expansions/upgrades), capping at 100%. NRR includes expansions, up-sells, and cross-sells, which can exceed 100%.
**Q: How do we improve NRR?**
A: By instituting usage-based pricing models, offering higher-tier feature gates, driving seat expansion, and maintaining a robust Customer Success (CS) motion to prevent absolute churn.