## The 'Leaky Bucket' Economics
Independent Creators selling $9.99 monthly access commonly experience some of the most brutal Churn Rates in modern business history. While B2B SaaS complains about a 2% monthly churn, Direct-To-Consumer platforms frequently see a 60% to 75% drop-off from Month 1 to Month 2.
### FAQ
**Q: What is the 'Mathematical Ceiling'?**
A: In Subscription businesses, your total active user count will eventually stop growing. It hits a wall where the number of people canceling equals the number of people joining. If you add 500 new people a month, but your churn is 65%... your account will mathematically lock AT 769 active subscribers. You will never grow past $6,100/mo unless you fundamentally fix your Churn logic first.