## Time To First Value (TTFV)

In Product-Led Growth (PLG), your app is competing against the user's evaporating attention span. If a user signs up for a data visualization SaaS, and they have to talk to a Sales Rep, configure an SSO portal, and manually write SQL queries before they see a chart, their TTFV is 7 Days. By Day 7, they no longer care, and Month-3 Retention plummets to 12%.

### FAQ

**Q: How do you achieve a 1-Hour TTFV?**
A: Ship templates. The moment they sign up, inject a dummy database with pre-populated graphs. Within 45 seconds of account creation, they are clicking gorgeous graphs. They experience the "Aha Moment" instantly, fundamentally rewiring their psychological commitment to the software.