## The Most Important Button in Your App
When a user installs your application, the very first OS-level prompt they see is "Allow app to send you Push Notifications?". If they hit 'Block', you lose the absolute most powerful marketing channel for re-engagement available on earth.
### FAQ
**Q: How do we increase the Opt-In rate?**
A: Stop triggering the system prompt immediately upon app opening. Instead, build a "Pre-Prompt" fake modal that explains *why* you need notifications (e.g. 'We need to ping you when your food arrives'). When they click 'Sounds Good' on your fake modal, *then* you trigger the real iOS prompt so you guarantee a 99% "Allow" conversion rate.