## The Telehealth Ghost Town
Unlike physical clinics where the waiting room allows front-desk staff to seamlessly shuffle patients if someone is late, Telehealth slots operate on rigid digital calendars. When a patient forgets their 2:00 PM Therapy Zoom link, the financial damage is incredibly steep.
### FAQ
**Q: Why is a no-show worse than simply 'making zero dollars'?**
A: Because you are still employing the Doctor. The startup loses the $185 Insurance Payout, AND they must write a $53 check to the Psychiatrist who is sitting in their living room doing absolutely nothing for 20 minutes. Implementing aggressive automated SMS reminders is the absolute highest-ROI engineering task a digital health clinic can build.